Christmas Tree
with Crackers
Cat House
Game
Mechanics
for Business
Conveyor
Chetyre Lapy
Save the New Year
DIXY
Delovye Linii
Bristol'
Game of Bristols
Game
mechanics
—This is a completely new
approach to communicate
with a user
from schoolchildren
to senior citizens
70%
of Russians play
online games
40%
of users play daily
on their smartphones **
TOP-5
countries include
RUSSIA
in terms of gaming content consumption *
* According to Boston Consulting Group
** According to Mediascope
Gamification
helps to achieve
the following goals:
of all smartphone usage time is playing games in the group
of 12-64 years old
15%
increased user engagement and profitability growth
due to gamification
30%
Increasing profitability
increasing average receipt,
increasing customer base,
increasing sales
Retaining and engaging
customers in the
product/brand, increasing
user loyalty
Attracting new customers
A game for the company's birthday
and Oktoberfest —
one of the main festivals in Germany.

We have wrapped a simple guessing game mechanic into the setting of a real festival. And, like all festivals, ours has amusements. For example, a magician with cups. The user's task is to guess which cup the coin is under. In return,
the user receives promo codes, discounts and other gifts from Selgros.
Selgros:
“SelgrosFest”
Link to
the game
Link to
the game
Bristol.

Game of Bristols
23 721 394
gaming sessions
707 502
registered users
+14,3%
active users on
the website and app
An epic fantasy match-3
game with Game of Thrones
references and RPG elements.
Link to
the game
22 363
unique players
265 462
gaming sessions
We reminded pet owners about spring
dangers for pets through the endless runner
game. Control a cat or a dog, gain as many
coins as possible, collect boosters and
avoid obstacles.
Chetyre Lapy:
“Parasites:
Dangerous Walk”
Link to
the game
An interactive advent calendar
for the Four Paws pet store
chain.

Users who correctly answered
questions about cat care
received discounts and prizes
from the brand.
Chetyre Lapy:
“Cat house”
registered users
new customers during the game period
3000
+12,15%
Link to
the game
3 035 756
gaming sessions
Tele2:
“New Year’s Lab”
A New Year's game in sci-fi
style. Complete tasks, receive
bonuses for them and spend
them on upgrading the virtual
laboratory.

The most active players will
receive prizes from Tele2 and
the brand partners.
1 205 204
players, including
715 494 subscribers
Open presents on the digital Christmas tree and receive bonuses for purchases in the chain stores. One day — one try!
DIXY:
“Christmas Tree
with Crackers”
Link to
the game
307 299
unique players
874,042
883 647
average receipt
registered users
Protect the world from evil criminals. You only have five attempts to guess which citizen
is a criminal and which
is a civilian.
Viktoriya:
“Fruit Mafia”
Link to
the game
155 573
registrations
35%
of users have cashed
their coupons
average gaming time
2,7 min
Link to
the game
A New Year's runner race — dodge all obstacles, collect bonuses and find out what kind of player you are. If you are a great one, you'll receive prizes from our partners.
Tele2:
”Call Santa”
728 778
players finished
the game
3,97 min
34 265
average gaming time
number of shares
Link to
the game
88 640
unique players
Open the cards, memorize them, and find the pairs. Such mechanics encouraged active use of the card and participation
in the loyalty program.
DIXY:
“Gifts For Lover Ones”
807 076
537 935
gaming sessions
registered receipts
Win the card game to receive information about the Fruit Eight gang and discount coupons.
Viktoriya:
“The Fruit Eight”
118 524
registrations
Link to
the game
of users have cashed
their coupons
average gaming time
30%
3,2 min
Link to
the game
Feel like a real pirate. Search for treasure online — open all sectors
of the map in 5 attempts and receive
a treasure hunter coupon for a discount in the chain stores.
DIXY:
“Treasure Island”
415 320
registrations
621 300
coupons used
average gaming time
3,65 min
Link to
the game
gaming sessions
3 542 682
A match-3 game for the Dixy
mobile app users with real
bonuses and gifts.
DIXY:
“Flying Friend”
52 395
728 342
average number of game entries per day
sponsor products confirmed in game
Link to
the game
94 515
2 581 877
341 864
unique players
registered receipts
gaming sessions
Virtual claw machine with toys. Players have to get Clippers —
they are converted into points
that affect the game rating.
DIXY:
“Clippers”
gaming sessions
unique users
shares
1 089 619
24 236
423 939
A New Year's arcade game —
a battle with bloodthirsty
snowmen for loyalty program members.
Tele2:
“Save the New Year”
Link to
the game
Play as a mechanic in a virtual car service. Get points for error-free repairs and spend them in real car service centers.
Rolf:
“ROLF Service”
Link to
the game
attracted customers
customer acquisition
plan fulfillment
average gaming time
4389
12 min
209%
Eco-activity for the employees
of Delovye Linii. Operate the garbage sorting conveyor belt — learn how
to do it correctly and win prizes.
Delovye Linii:
“Conveyor”
Link to
the game
employees
of Delovye Linii
posts confirming
eco-activities
4000
3500
A lot depends on integrations, art, stack, and security requirements
Simple games such as:
wheel of fortune, simple loot
boxes
Runner, guessing game
simple match 3
More complex, with meta,
RPG elements, tamagotchi, etc
Individually. From 25,000 to 80,000
from 10000 eur
15000 to 25000
The cost of development
Thank you!