World e-Com provides consulting services to Russian counterparties which want to enter the European
e-commerce market. Entering this market is the easiest and most affordable way for
a company to expand its assets in the European arena, as it does not require large investments, unlike
entering the offline market.
The most common channels for entering the marketplaces are the following options:
- through your own website-online store;
- through accessible/open marketplaces, platforms with public account registration;
- through hard-to-reach / closed marketplaces, sites that independently select brands for
Of all the above channels, as a rule, the last option is the most profitable for exporting counterparties, since a limited number of brands are represented on such sites, because
most suppliers are rejected by these marketplaces, and these marketplaces also have a targeted target audience.
To access these marketplaces, you need to have connections with the channel management, as well as know their mandatory requirements.