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D2C model in e-commerce

The D2C model in ecommerce is when a manufacturer sells directly to consumers through their web store or other channel (bypassing wholesalers or distributors).

More and more manufacturing brands are moving to D2C sales on e-commerce marketplaces. As a rule, manufacturers use the D2C model to sell on open marketplaces because it is easier to reach these marketplaces.

Experimenting with direct-to-consumer sales on marketplaces is a smart strategy for most brands, since you never know when a specific wholesale relationship will disappear. Testing the market with marketing, sales and product sales will allow you to quickly see where your company needs to invest.

If you manufacture your own product, World e-Com can set up you a turnkey D2C model.