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total turnover of goods (GMV)

If you're dealing with any kind of e-commerce, it's important for you to know what the Gross Merchandise Value (GMV) is. This is an important metric that shows the total value of items you sell in a given period. It's a good metric to keep in mind when working on ways to increase your company's net income.

total turnover of goods =

RRP x number of items sold

  • Let's say you sell 10 items at $100 each, your gross merchandise value would be $1,000.
  • Excludes: shipping, sales tax (VAT and consumption tax), rebates and returns, and the cost of maintaining and storing inventory until it is sold

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