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10 Amazon product list design tips that drive sales. (Part 2)

6. "Star" ratings.

Product reviews go hand in hand with product ratings; In fact, the more reviews you have, the higher your ratings are. If a customer rating falls within the four to five star range, it's safe to say that this particular product is very good.

But if the rating falls below four stars, there are definitely a number of ways to improve its results. All you have to do is find a pattern in your negative reviews and find a solution for the flaws or defects in the product that your customers are complaining about.

7. Apply for Amazon brand registration.

As we mentioned earlier, while the Amazon Brand Registry is not a new feature, it is still not used by many e-commerce companies. Not only does filing for registration validate your company, but it also allows you to register multiple brands under one logo.

The main function of the brand registry is to allow merchants to gain control of the details page and report any intellectual property violations or counterfeit products. By registering with the Amazon Brand Registry, you'll have access to a set of tools to help build and protect your brand and, ultimately, provide your customers with the navigation they need.

8. Keep track of existing Amazon listings

A critical part of being a successful Amazon seller is managing your inventory of items. Start by creating a spreadsheet to track existing product listings by entering any variations of your brand name, product or model number in the search bar. For each product, write down the ASIN (Amazon's standard identification number) as well as a 10-digit alphanumeric number.

Since Amazon associates each UPC with a single ASIN, you also need to determine if any of your basic barcodes are already in use. You can check this manually by going to Inventory - Add Product and entering the UPC.

If the listing pops up, this will be the primary ASIN for your listing. The products you find will usually fall into one of three categories: (1) a legitimate listing using your manufacturer's UPC, (2) a duplicate listing using your product name, photos, etc. E. Or (3) a fake listing partially using your brand name. name, photos, etc.

9. Watch out for existing sellers.

Once you've categorized your current listings, you'll want to take inventory of the Amazon sellers associated with those listings. For each detail page, choose the option to view all available listings of other sellers; when you click on a seller's name, you are automatically taken to their storefront.

In a new spreadsheet tab, copy the vendor's display name and vendor ID. Then add any ASINs they list next to that vendor ID.

It's important to include their ID along with the display name because the seller can change their name at any time. Their ID, on the other hand, will always remain the same and allow you to track said seller, even if their display name looks different in the future.

10. Manage your Amazon listings on a regular basis

Once you've optimized your entries in the template, you'll finally be ready to upload them. For products that are assigned a UPC barcode, you'll want to use that code as your product identifier. Then, when you upload your template, Amazon will look through the current listings to see if that UPC exists and if it is assigned an ASIN. (If it exists, you'll get an error message that some of your information doesn't match what's listed on Amazon.)

Save a copy of the template, add -ASIN to the header for reference, and paste ASIN into the product ID on top of the UPC. Manually enter ASIN in the Product ID type field (since it's not available in the drop-down list).

Then change the update removal field to Partial Update. Repeat this process for the number of errors you received in the download report, and then download the template again. This time it will detect the values in Amazon's server side and, along with the brand registry, will send updates to the information page somewhere between fifteen minutes and twenty-four hours.

For sellers with a registered brand, you will need to do a partial update using the product ID (usually UPC or MPN), just with the necessary

 information in the first part of the template. This will leverage the brand registry and assign a GCID to your products.

To check which of your products are currently activated by the brand registry, go to: Reports - Business Reports - Brand Performance. This will list all the products in your catalog for which the brand registry is activated.

To be continued...