World e-Com Blog|EN

Channable raises 55 million euros

Channable helps retailers sell products through online marketplaces and advertising platforms such as Amazon and Google Ads. The company was founded in 2014 and has already gained 6,000 clients, including Philips, Deloitte and Rituals, especially in the Netherlands, Belgium and Luxembourg.

European and North American expansion.

This is a significant investment for the Dutch technology sector, attracted by Partech and existing investor Peak. Channable says it wants to use the funds primarily for worldwide expansion and marketing.

Channable has 170 employees -- 60 percent more than last year.

"We are already the market leader in the Benelux countries, and now we are focused on conquering the rest of the world," says Rob van Nuenen, co-founder and CEO of Channable. The company is looking at new European and North American markets, adds Bruno Cremel, partner at Partech. Channable now has 170 employees, up 60 percent from last year.

2,500 platforms.

In addition, the company says, investments will be made in product development. Channable's online marketing tool currently handles more than 55 billion items a day through 2,500 shopping and advertising channels such as eBay and Google Ads. In addition to integrating product feeds, sellers can automatically change prices and synchronize orders and inventory.

The tool processes more than 55 billion items a day through 2,500 channels.

"Given the growing demand in e-commerce, it can get tricky without the right tools," says CEO Van Nuenen. "This latest round of funding will help us make e-commerce easier by serving more customers worldwide, backed by our innovative, ready-to-use technology and best-in-class support."

750,000 euros.

More than five years ago, Channable already raised €750,000 from Peak. Back then, the infusion was used to expand in France, Spain, Italy and the United Kingdom. The company has already entered the North American market in 2019, adding Amazon, eBay and Walmart to its existing platforms.

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