World e-Com Blog|EN

About you appears in Greece and Portuga

About you, a fashion marketplace in  Germany, is now active in Greece and Portugal. The company continues its expansion in Southern Europe after launching in Italy just last month. The retailer currently operates in 26 European markets.

About you is also known as a subsidiary of  Collin, an online shopping brand under the wing of e-commerce giant Otto Group. In addition to being an online fashion retailer, the company offers cloud services as well as distribution centers to other retailers under the TME name. Having launched three more markets, the platform continues its expansion across Europe.

26 European countries.

About You  stores appeared in Spain earlier this year and launched in Italy just last month. The platform continues to expand its presence in Southern Europe, adding Greece and Portugal to the list. Including two new markets, About You is now active in a total of 26 European countries, from native Germany, Austria and Poland to Switzerland, the Netherlands, Denmark and  France.

More than 1.4 million visitors on the first opening day in Italy

As with previous launches, the About You campaign began with a big marketing campaign in hopes of attracting attention. Advertisements are distributed on television, radio and the Internet. The market potential seems to be great: on the first day, the platform has attracted more than 1.4 million unique visitors in Italy and more than 500 thousand in Greece and Portugal.The company offers free shipping and returns within 100 days. New customers have access to more than 100,000 products from more than a thousand brands. The company also offers free shipping and returns within 100 days.

9 million active customers in 2021

The German site About you went public earlier this year. The retailer will have about 9 million active customers in 2021, up from 6.5 million last year. Although the Covid-19 pandemic has put its mark  on the "fashion" part of e-commerce, About You expects revenue to increase by up to 50 percent over the next year, according to their latest quarterly report. That would mean expected revenue of about €1.63 billion to €1.75 billion.

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