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what is e-commerce integration?

Many companies are actively building e-commerce sales. As you grow and scale, it becomes increasingly difficult to manage volume. As a growing brand, your e-commerce system needs other third-party systems to manage all the different components, but how to get all these systems to communicate with each other is another matter entirely.

Think about all the different systems that your growth strategy depends on. If they are not currently integrated, you should think about how it might affect your business model and find out why your business might be ready for integration and how to do it.

What is e-commerce integration?

E-commerce integration is the transfer of data between your e-commerce platform and five critical components - accounting, inventory, sales, CRM and marketing. E-commerce integration saves you a lot of time, simply put - you only have to enter data once so it's transmitted through all channels and stored so that everyone can access it for each individual customer account.

This allows your brand to keep up with many customers converting across multiple channels at the same time, and to track the data path regardless of which channels were used to complete the transaction. It's all part of an overall e-commerce strategy.

The lowdown.

A brand's e-commerce operation can fail if it can't manage all the orders coming in through multiple channels simultaneously, and its shipment order system and display of available merchandise doesn't properly reflect the reality of the situation. This can cause the system to fail to fulfill the order, leaving customers with a bad experience. Bad experiences are lost customers today.

What are the benefits of e-commerce integration?

Integrating your site with other online sales channels and back-end systems offers the following benefits:

  1. Elimination of manual and duplicate data entry
  2. Increased speed of data exchange between multiple systems
  3. Increased data accuracy
  4. Synchronization of inventory across all sales channels
  5. Easily add new sales channels
  6. Easily handle increased sales
  7. Automate customer notifications throughout the customer's journey to purchase
  8. Quick and efficient updates without delays between systems
  9. Optimize business processes and eliminate unnecessary steps
  10. Free up valuable resources
What are the key points for identifying a potential integration project for your e-commerce brand?

Start with manual processes. Think about how integration can eliminate unnecessary, slow or tedious steps and give time back to the user so they can focus on important initiatives.
Ways to reduce friction. Reduce the number of systems or steps to make processes seamless and less fragmented.
Closed-loop attribution! Determine what key data points are missing to link attribution to marketing and sales. Consider ways to integrate to improve data accuracy and accessibility to key stakeholders.
Improve your understanding of consumer behavior to create new opportunities to improve customer experience, cross-sell and incremental sales.