World e-Com Blog|EN

Zalando online store now sells Apple and Beats products

In addition to being a fashion retailer, Zalando wants to become  a lifestyle platform. Apple and Beats are the first step toward this new image. Earlier, the e-commerce giant expanded its product range to include beauty products.

Five European countries.

The will be sold in Austria, Germany, France, Italy and Switzerland. Beats products will go on sale from February 1 and Apple products from tomorrow. There will be no phones, tablets or computers among them. However, the Apple Watch and AirPods are part of the launch. The products will be sold in Austria, Germany, France, Italy and Switzerland.

Fashion and Lifestyle.

One would expect these products to be sold in an electronics store rather than on the fashion platform Zalando. However, this launch is part of the company's move toward more lifestyle merchandise.

"At Zalando, we believe that fashion and technology are closely intertwined," Vice President Andreas Redl said of the site's men's category. "Wearables and technology accessories, such as headphones, smartwatches or phone cases, have become fashion items that complement people's individual styles. By offering the most in-demand wearable technology, we are one step closer to realizing our vision of being a fashion and lifestyle reference point for our customers."

Beauty Category.

Zalando currently offers mostly fashion products, including clothing, shoes, accessories and beauty products. The latter category was only recently launched, launching in Germany, Poland and Australia in 2018. A year later, the beauty segment moved to seven other European countries.

The beauty category was launched more recently, in 2018.

At the time, according to Zalando, 3 out of 5 shoppers added both fashion and beauty products to their online shopping cart. It remains to be seen whether tech gadgets will become the next popular category on the platform.
|Original text of the article is available here.